pencil with idea collage Designing a Logo has so much more to it than meets the eye. A company Logo is not just an emblem designed to make a print advertisement more appealing. The Logo is the heart and soul of a brand or organisation. It is the symbol that represents the mission, vision and values of a particular business. It represents the concept on which a brand is built. Simply put, a logo serves as the identity of a whole organisation or company. This is what makes people recognise your product or service apart from others. Hence, it would only be fitting to ensure that you come up with the best possible logo for your business.